

Games like Cut the Rope and Fruit Ninja made the cut, and Subway Surfers and PUBG are big globally as well as in China.īut as Josh Burns explains, it’s probably easier to list the apps that failed. There are some great games on that list, including ones from major studios Supercell and Riot Games. The list of Western apps that have made it big in China is not long. regardless of technology, data, and regulation changes?ġ0:39 Facebook Advanced Mobile Measurement (AMM)ġ8:12 Mergers & acquisitions & content fortressesĢ2:06 Owned media, lifecycle marketing, social We end with this: what will remain true in marketing.
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We chat about iOS 14.5, Android 12, Facebook AMM (advanced mobile measurement) deprecation, opportunities, media mix modeling, incrementality, first-party data, mergers & acquisitions, and much, much more. possibly the smartest agency-based marketer. That exactly what we chat about with Tinuiti's Liz Emery. What other data do you have to measure the impact of your marketing?
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You still get some last-click data in iOS with SKAdNetwork, and of course on Android, but it's less clear, less direct, and - for Android - probably not long-lived.


2021 is crazier for mobile marketers, who are facing complete disruption in how they keep score, measure success, and report on growth.Īttribution's not gone, but it is changing. įirst-party data? Content fortresses? Incrementality?Ģ020 was crazy for everyone. We also chat about IDFA and iOS 14.5, the Epic Games vs Apple legal settlement impacting third-party payment options on iOS, and much more. They can tie into the home and/or lock screens, and offer live updates on new apps to try. Most of them include on-device app discovery via a persistent experience on new devices and a set-up wizard upon activation. We're seeing on-device ad platforms achieve significant success, with companies like ironSource Aura, AppNext, and Digital Turbine scoring very high on the 2021 Singular ROI Index. "There are over 800 telcos in the world and each one, if you talk to them today, has an ambition of becoming a large media company," Singhal says.
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Can't believe there are kids on there and the mods are doing nothing about it.We chat with InMobi CEO Abhay Singhal on Epic vs Apple, IDFA and iOS 14.5, and especially the company's new InMobi Telco on-device platform. I made an account not planning to do the social stuff because of the kids on here and when I saw all this stuff I was disgusted. I'd say you should be at least 17 and even with that I don't think you should want to support a game that lets kids be exposed to this stuff. In the Android app store it even says it's 17+ yet I was able to sign up saying I was 13 years old. It makes me so mad that kids can sign up and be exposed to this stuff, this game has terrible moderation. So as an experiment I put my age to 13 on a brand new account and right off the bat you can see the same thing I saw on my main account: explicit chats in recommended (sex, blood, drugs, etc) and even in the shop if you go to the "avatars" section there is a shirtless woman avatar you can buy + many explicit titles, emotes and more. I had heard there were separate sections for adults and kids but I listed myself as 17, and usually adult sections are 18+. I used my real age for this account and going into the store I saw a bunch of 18+ stuff(I'll go into detail later in this review). I signed up initially to customize my avatars for fun.
